Feminae Vero

Mary Kate with Feminae Vero was such an easy-going client... this project flowed so smoothly. She wanted her brand to be feminine but not overly girly. She wanted to show off the strength of women as well as the softness. With her target audience being women of all ages, we focused on making the branding super classic and beautiful. This logo might be one of my favorites as well. The serif font is elegant and timeless but the little detail of the "ER" in Vero gives it a modern touch... so cute.