On my very first call with the ladies from the Lydia Institute, we discovered that we know a lot of the same people. Right off the bat, I knew I would have fun working with them. They wanted their brand to be classic, professional, feminine, and relevant. I think each one of those words can be used to describe the final product of their brand and website. We probably spent weeks trying to nail down the color palette and it ended up being my favorite part of the brand. The navy and tan are as classic as it gets and the neon pink keeps it fun and youthful.